INDIANAPOLIS | The modern sports fan does not only need a team. The modern sports fan needs a login.
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Sports Betting, Streaming and Realignment Are Changing How Fans Watch Games
The modern fan needs more subscriptions, more apps and more patience
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What This Means
Sports fans are paying more attention to media rights because streaming, betting and realignment affect how games are watched, priced and experienced. Leagues must balance revenue growth with access and tradition.