Business

CGN Business Journal: Companies absorb oil shock, but pricing power remains under pressure

A Reuters-reported CFO survey shows many firms absorbed higher energy costs without fully passing them on to customers.

By Elena Vasquez · June 25, 2026
Email Reporter
CGN Business Journal: Companies absorb oil shock, but pricing power remains under pressure
CGN News / Cook Global News Network / CGN Business Journal / All Rights Reserved

NEW YORK | A Federal Reserve-linked survey of chief financial officers suggests many companies have absorbed much of the recent oil-price shock without fully passing it through to consumers.

Reuters reported that most firms in the survey saw higher production costs from the oil shock, but a smaller share raised prices, while many reported stable or rising demand. The Energy Information Administration’s June outlook still points to fuel-market pressure tied to global supply disruptions and demand changes.

That leaves businesses with a difficult margin problem. Absorbing costs can protect demand, but it can also narrow margins, delay investment and intensify pressure on lower-margin operators. Passing costs through can preserve margins but risks losing price-sensitive customers.

The business question now is whether lower crude prices become durable enough to relieve pressure, or whether companies face another round of fuel, freight and input-cost decisions later in the summer.

Additional Reporting By: Reuters; U.S. Energy Information Administration; Yahoo Finance.

What This Means

The survey points to a business environment where demand has not broken, but margins remain exposed. That makes pricing power and supply-chain discipline the next earnings-season issues to watch.

Advertisement
Advertisement
Sponsored placement